Graphic Design Lingo

  Understanding how printing works (and how to speak the language of printers) is important for designers and business owners as well. But are you confused by printing terms such as bleed, resolution, and CMYK?  Keep this jargon-busting glossary close by to get you well on your way to understanding what graphic designers are talking about. Above the fold:: The portion of a webpage that’s visible without scrolling. In print, it’s the portion of the paper that’s visible when folded. Bleed :: Refers to printing that goes beyond the edge of the sheet before trimming. In other words, the bleed is the area to be cut off. These marks (along with the crop marks) help […]

Go Responsive

Do you remember the last time you visited a website on your mobile device or tablet and had an — ahem — unmoving experience? (Pun intended.) Maybe the site wasn’t responsive. Or perhaps it was really difficult to find what you were looking for. Or, maybe it just loaded really slowly. Think about that. A design that is meant to accommodate a 15” desktop screen gets scrunched into a 4” screen. Text becomes unreadable and navigation buttons become microscopic. This results in a frustrating mobile experience. It’s becoming more and more apparent that mobile is an important consideration for marketers as we know our customers are using their mobile devices to research […]

Unravelling Web Design Lingo

There are all sorts of specialized terms related to design and all the technical jargon can be overwhelming. So, we’ve compiled a guide to industry terms that should get you well on your way to understanding what web designers are talking about.   Above the fold :: The portion of a webpage that’s visible without scrolling. In print, it’s the portion of the paper that’s visible when folded. Blog :: Abbreviated form of “weblog.” Refers to a website that posts a series of articles on a given topic, or a given person’s life, on a regular basis. Breadcrumbs :: A secondary type of navigation scheme that helps users keep track […]

Twingenuity Graphics – Our Story

  We’re here to introduce you to the co-founders (and twin sisters) of Twingenuity Graphics, Brittany and Ashley Streck. See how Twingenuity Graphics came to be. Since an early age – with training wheels and our missing two front teeth – we’ve been drawing in sketchbooks and sometimes even on the walls. As kids our favorite toys were coloring books and the smell of new markers. At a young age of 12, we entered our very first art contest and exceeded everyone’s expectations. Since then we’ve been entering art contests and local fairs, winning the top prizes. During high school, we explored the field of art as our career path […]