Let’s Talk “About” Pages: 7 Tips for Your About Page

[getsocial app=”sharing_bar”] Do find it difficult to talk about yourself? If you’re like us, we don’t like doing it and it feels awkward. That’s why writing the About page on your website can be so difficult. Yet, this likely is one of your most visited pages on your website.Which is great! … Unless your About page is simply an afterthought you added because everyone else has one (uh-oh). So, while it’s a popular page, it’s probably (maybe) also one of your weakest. We have come across many that read like a sleep inducing report: “We seek to deliver optimized quality through our dedicated production of service X…” It really says […]

9 Tips for Selecting the Perfect Domain Name for Your Website

[getsocial app=”sharing_bar”] What’s in a name? For your website… everything. Names have power. And we know that selecting the perfect domain name to represent your website and your business is a lot of pressure. You want to make sure it’s right for you, but there are literally thousands of words and combinations to pick from. The right domain name can make or break your site, so it’s important to take your time and create a good one. Now don’t let this tie you into knots. Creating a domain name isn’t hard to do, but it does take time and preparation on your end.   First… what exactly is a domain? […]

5 Benefits of a Mobile Website for Small Businesses

[getsocial app=”sharing_bar”] Here’s a quick test for you: We’d like for you to visualize what your website looks like. (Go ahead… we’ll wait.) Now, what did you see?  Most of you probably envisioned the desktop or the full version of your website.  This is the default “home” of your site, but not all of your games will be played at home; you need to win a few on the road games too. For people viewing your site on the go with their smartphones or tablets, the mobile version or the responsive version is the default “home” of your site. How do you win there? We’re glad you asked. Is your […]

5 Reasons WordPress is for You!

[getsocial app=”sharing_bar”] We’ve often been asked “can I update my website myself”? Well, with WordPress, the answer is yes! The Power of WordPress: WordPress is the most popular blogging tool available, with 74, 652, 825 websites running on good ol’ WordPress? Yep, you read that right. That would be one website per person in Turkey. WordPress is used for more than just blogging. As a content management system, it helps anyone manage the creation and updates to web pages/content on a website. At last count WordPress powers nearly 1 in 4 sites on the Web – and of all sites that use a CMS, WordPress is the choice more than […]

Can a Facebook page replace a website? Here are 9 reasons why not.

[getsocial app=”sharing_bar”] One of the things we are most surprised by when we look at small businesses is how many of them don’t have a website. Considering that over 600 million people visit Facebook daily, you may think: “Isn’t a Facebook page really all anyone needs anymore?” Actually, no! There are still plenty of important reasons why a traditional website is still essential, even in the era of social networks. Without question a Facebook page can add value, but it doesn’t replace the value of a website. Here’s why:  1. Lack of Ownership As Facebook is free, you’re literally at Facebook’s mercy. You’re playing in someone else’s sandbox and you […]

Does Your Website Creep You Out?

[getsocial app=”sharing_bar”] It’s October, the creepiest and spookiest time of the year. It’s the only time when you can see evil clowns, witches, werewolves, jack-o-lanterns, and goblins galore. You may only see and feel creepy-crawly things in October, but we see marketing mistakes that make us creepy-crawly every month of the year. We’ve identified some creepy crawly web design mistakes you should avoid. 1.) The Curse of the Slow-Loading Web pages When visitors come to your site, they want an efficient user experience characterized by fast-loading web pages. No one wants to wait several seconds for a webpage to finish loading! That just makes everyone frustrated; besides, patience isn’t a […]

Don’t Let Your Website Turn Into a Zombie!

[getsocial app=”sharing_bar”]   We’ve all read the stories and seen the films, but would you spot a zombie apocalypse if it were staring you right in the face? What if it was happening right now, on your website? Unattractive, unresponsive and inaccessible? Yep, you guessed it, that’s a zombie website. You can spot a zombie website a mile off – walking around the Internet eating up search results and spreading outdated information. You see, the Internet is continuously working….always on. Nothing can stop a zombie website from dragging it’s lifeless body, missing limbs and all, across the Internet and hurting your business’ reputation. Zombie websites continue to exist, but no […]

Go Responsive

[getsocial app=”sharing_bar”] Do you remember the last time you visited a website on your mobile device or tablet and had an — ahem — unmoving experience? (Pun intended.) Maybe the site wasn’t responsive. Or perhaps it was really difficult to find what you were looking for. Or, maybe it just loaded really slowly. Think about that. A design that is meant to accommodate a 15” desktop screen gets scrunched into a 4” screen. Text becomes unreadable and navigation buttons become microscopic. This results in a frustrating mobile experience. It’s becoming more and more apparent that mobile is an important consideration for marketers as we know our customers are using their mobile devices […]