5 Benefits of a Mobile Website for Small Businesses

[getsocial app=”sharing_bar”] Here’s a quick test for you: We’d like for you to visualize what your website looks like. (Go ahead… we’ll wait.) Now, what did you see?  Most of you probably envisioned the desktop or the full version of your website.  This is the default “home” of your site, but not all of your games will be played at home; you need to win a few on the road games too. For people viewing your site on the go with their smartphones or tablets, the mobile version or the responsive version is the default “home” of your site. How do you win there? We’re glad you asked. Is your […]

5 Reasons WordPress is for You!

[getsocial app=”sharing_bar”] We’ve often been asked “can I update my website myself”? Well, with WordPress, the answer is yes! The Power of WordPress: WordPress is the most popular blogging tool available, with 74, 652, 825 websites running on good ol’ WordPress? Yep, you read that right. That would be one website per person in Turkey. WordPress is used for more than just blogging. As a content management system, it helps anyone manage the creation and updates to web pages/content on a website. At last count WordPress powers nearly 1 in 4 sites on the Web – and of all sites that use a CMS, WordPress is the choice more than […]

4 ways to make customers fall in love with your typography!

[getsocial app=”sharing_bar”] ♥ Roses are red, violets are blue, use fonts to make customers swoon for you! ♥ This year, we are getting into the lovey-dovey spirit and sharing typography tips that have stolen our hearts and will steal your customers. Simply put, love is all around us – it’s everywhere you go. So why not get customers to fall in love with your typography (with a little help from a designer or two)? We love fonts. La la la love them! So we are going to share how to pair your favorite ones together. Typography design – when done right – can help seduce visitors looking at your website […]

Can a Facebook page replace a website? Here are 9 reasons why not.

[getsocial app=”sharing_bar”] One of the things we are most surprised by when we look at small businesses is how many of them don’t have a website. Considering that over 600 million people visit Facebook daily, you may think: “Isn’t a Facebook page really all anyone needs anymore?” Actually, no! There are still plenty of important reasons why a traditional website is still essential, even in the era of social networks. Without question a Facebook page can add value, but it doesn’t replace the value of a website. Here’s why:  1. Lack of Ownership As Facebook is free, you’re literally at Facebook’s mercy. You’re playing in someone else’s sandbox and you […]

Goldfish Effect: The 8 Second Challenge

[getsocial app=”sharing_bar”] 9 seconds. That’s the average attention span of a goldfish. A modern-day consumer’s attention span is now less than that. Of all the movies about animal species attempting to overtake humanity, not one considered the goldfish. Goldfish are plotting a world takeover, beating us with their superior attention spans.  As a result, your business has 8 seconds to reel in a customer. That’s 8 seconds of complete concentration and processing power before their brain moves onto the next task. Unless you’re in the business of making fish food, your audience isn’t made up of cute little goldfish. Today, attention has become a scarce commodity for businesses, especially among Millennials. […]

Does Your Website Creep You Out?

[getsocial app=”sharing_bar”] It’s October, the creepiest and spookiest time of the year. It’s the only time when you can see evil clowns, witches, werewolves, jack-o-lanterns, and goblins galore. You may only see and feel creepy-crawly things in October, but we see marketing mistakes that make us creepy-crawly every month of the year. We’ve identified some creepy crawly web design mistakes you should avoid. 1.) The Curse of the Slow-Loading Web pages When visitors come to your site, they want an efficient user experience characterized by fast-loading web pages. No one wants to wait several seconds for a webpage to finish loading! That just makes everyone frustrated; besides, patience isn’t a […]

Don’t Let Your Website Turn Into a Zombie!

[getsocial app=”sharing_bar”]   We’ve all read the stories and seen the films, but would you spot a zombie apocalypse if it were staring you right in the face? What if it was happening right now, on your website? Unattractive, unresponsive and inaccessible? Yep, you guessed it, that’s a zombie website. You can spot a zombie website a mile off – walking around the Internet eating up search results and spreading outdated information. You see, the Internet is continuously working….always on. Nothing can stop a zombie website from dragging it’s lifeless body, missing limbs and all, across the Internet and hurting your business’ reputation. Zombie websites continue to exist, but no […]

Wedding Branding – I do! I do! I do!

[getsocial app=”sharing_bar”] Wed·ding Brand·ing (noun): Brides and grooms spent more on their weddings and focused on personalizing their weddings, a.ka. wedding branding, last year. This year it will only become increasingly popular. So what exactly is wedding branding you may ask? The essence of a love story brought to life through cohesive, custom design, and details. Every love story is unique and that story is a brand. A wedding is where that brand can be visualized and brought to life. A wedding brand captures the couple’s essence and expresses it through the wedding’s style – custom invitations, logos, color palette, websites, and so much more. We gathered together some great […]