Let’s Talk “About” Pages: 7 Tips for Your About Page

Do find it difficult to talk about yourself? If you’re like us, we don’t like doing it and it feels awkward. That’s why writing the About page on your website can be so difficult. Yet, this likely is one of your most visited pages on your website.Which is great! … Unless your About page is simply an afterthought you added because everyone else has one (uh-oh). So, while it’s a popular page, it’s probably (maybe) also one of your weakest. We have come across many that read like a sleep inducing report: “We seek to deliver optimized quality through our dedicated production of service X…” It really says nothing– about […]

4 ways to make customers fall in love with your typography!

♥ Roses are red, violets are blue, use fonts to make customers swoon for you! ♥ This year, we are getting into the lovey-dovey spirit and sharing typography tips that have stolen our hearts and will steal your customers. Simply put, love is all around us – it’s everywhere you go. So why not get customers to fall in love with your typography (with a little help from a designer or two)? We love fonts. La la la love them! So we are going to share how to pair your favorite ones together. Typography design – when done right – can help seduce visitors looking at your website or poster […]

Can a Facebook page replace a website? Here are 9 reasons why not.

One of the things we are most surprised by when we look at small businesses is how many of them don’t have a website. Considering that over 600 million people visit Facebook daily, you may think: “Isn’t a Facebook page really all anyone needs anymore?” Actually, no! There are still plenty of important reasons why a traditional website is still essential, even in the era of social networks. Without question a Facebook page can add value, but it doesn’t replace the value of a website. Here’s why:  1. Lack of Ownership As Facebook is free, you’re literally at Facebook’s mercy. You’re playing in someone else’s sandbox and you can be […]

How to Survive “The Hunger Games” of Social Media

With all the buzz surrounding the adventures of Katniss Everdeen from The Hunger Games franchise, have you considered the social media lessons marketers (and business people) can learn from The Hunger Games? What do The Hunger Games and Social Media Have in Common? You Have to Fight to Survive! In the social arena, marketers are in a hunger games of their own with keeping their posts and promotional content alive and shared. Similar to how Katniss Everdeen puts on fiery dresses to attract sponsors, social media marketers need to adopt a mix of eye-catching imagery and personalized content to “make an impression”. Every piece of content you post is a […]

Wedding Branding – I do! I do! I do!

Wed·ding Brand·ing (noun): Brides and grooms spent more on their weddings and focused on personalizing their weddings, a.ka. wedding branding, last year. This year it will only become increasingly popular. So what exactly is wedding branding you may ask? The essence of a love story brought to life through cohesive, custom design, and details. Every love story is unique and that story is a brand. A wedding is where that brand can be visualized and brought to life. A wedding brand captures the couple’s essence and expresses it through the wedding’s style – custom invitations, logos, color palette, websites, and so much more. We gathered together some great sources to […]

Unravelling Web Design Lingo

There are all sorts of specialized terms related to design and all the technical jargon can be overwhelming. So, we’ve compiled a guide to industry terms that should get you well on your way to understanding what web designers are talking about.   Above the fold :: The portion of a webpage that’s visible without scrolling. In print, it’s the portion of the paper that’s visible when folded. Blog :: Abbreviated form of “weblog.” Refers to a website that posts a series of articles on a given topic, or a given person’s life, on a regular basis. Breadcrumbs :: A secondary type of navigation scheme that helps users keep track […]