Goldfish Effect: The 8 Second Challenge

9 seconds. That’s the average attention span of a goldfish. A modern-day consumer’s attention span is now less than that. Of all the movies about animal species attempting to overtake humanity, not one considered the goldfish. Goldfish are plotting a world takeover, beating us with their superior attention spans.  As a result, your business has 8 seconds to reel in a customer. That’s 8 seconds of complete concentration and processing power before their brain moves onto the next task. Unless you’re in the business of making fish food, your audience isn’t made up of cute little goldfish. Today, attention has become a scarce commodity for businesses, especially among Millennials. When people […]