Can a Facebook page replace a website? Here are 9 reasons why not.

One of the things we are most surprised by when we look at small businesses is how many of them don’t have a website. Considering that over 600 million people visit Facebook daily, you may think: “Isn’t a Facebook page really all anyone needs anymore?” Actually, no! There are still plenty of important reasons why a traditional website is still essential, even in the era of social networks. Without question a Facebook page can add value, but it doesn’t replace the value of a website. Here’s why:  1. Lack of Ownership As Facebook is free, you’re literally at Facebook’s mercy. You’re playing in someone else’s sandbox and you can be […]

How to Survive “The Hunger Games” of Social Media

With all the buzz surrounding the adventures of Katniss Everdeen from The Hunger Games franchise, have you considered the social media lessons marketers (and business people) can learn from The Hunger Games? What do The Hunger Games and Social Media Have in Common? You Have to Fight to Survive! In the social arena, marketers are in a hunger games of their own with keeping their posts and promotional content alive and shared. Similar to how Katniss Everdeen puts on fiery dresses to attract sponsors, social media marketers need to adopt a mix of eye-catching imagery and personalized content to “make an impression”. Every piece of content you post is a […]