4 ways to make customers fall in love with your typography!

♥ Roses are red, violets are blue, use fonts to make customers swoon for you! ♥ This year, we are getting into the lovey-dovey spirit and sharing typography tips that have stolen our hearts and will steal your customers. Simply put, love is all around us – it’s everywhere you go. So why not get customers to fall in love with your typography (with a little help from a designer or two)? We love fonts. La la la love them! So we are going to share how to pair your favorite ones together. Typography design – when done right – can help seduce visitors looking at your website or poster […]

Goldfish Effect: The 8 Second Challenge

9 seconds. That’s the average attention span of a goldfish. A modern-day consumer’s attention span is now less than that. Of all the movies about animal species attempting to overtake humanity, not one considered the goldfish. Goldfish are plotting a world takeover, beating us with their superior attention spans.  As a result, your business has 8 seconds to reel in a customer. That’s 8 seconds of complete concentration and processing power before their brain moves onto the next task. Unless you’re in the business of making fish food, your audience isn’t made up of cute little goldfish. Today, attention has become a scarce commodity for businesses, especially among Millennials. When people […]