Graphic Design Lingo

[getsocial app=”sharing_bar”]   Understanding how printing works (and how to speak the language of printers) is important for designers and business owners as well. But are you confused by printing terms such as bleed, resolution, and CMYK?  Keep this jargon-busting glossary close by to get you well on your way to understanding what graphic designers are talking about. Above the fold:: The portion of a webpage that’s visible without scrolling. In print, it’s the portion of the paper that’s visible when folded. Bleed :: Refers to printing that goes beyond the edge of the sheet before trimming. In other words, the bleed is the area to be cut off. These marks (along with the crop […]

5 Benefits of a Mobile Website for Small Businesses

[getsocial app=”sharing_bar”] Here’s a quick test for you: We’d like for you to visualize what your website looks like. (Go ahead… we’ll wait.) Now, what did you see?  Most of you probably envisioned the desktop or the full version of your website.  This is the default “home” of your site, but not all of your games will be played at home; you need to win a few on the road games too. For people viewing your site on the go with their smartphones or tablets, the mobile version or the responsive version is the default “home” of your site. How do you win there? We’re glad you asked. Is your […]

5 Reasons WordPress is for You!

[getsocial app=”sharing_bar”] We’ve often been asked “can I update my website myself”? Well, with WordPress, the answer is yes! The Power of WordPress: WordPress is the most popular blogging tool available, with 74, 652, 825 websites running on good ol’ WordPress? Yep, you read that right. That would be one website per person in Turkey. WordPress is used for more than just blogging. As a content management system, it helps anyone manage the creation and updates to web pages/content on a website. At last count WordPress powers nearly 1 in 4 sites on the Web – and of all sites that use a CMS, WordPress is the choice more than […]

What Downton Abbey Has Taught Us About Marketing

The British television series phenomenon, Downton Abbey is wrapping up their final season in the US. Maybe we’ve just got the Downton fever, but there are some lessons from the show that can be applied to marketing. As you think about your communications strategy in 2016, see if you can learn anything from our favorite friends from across the pond. Imagery matters […]

Can a Facebook page replace a website? Here are 9 reasons why not.

[getsocial app=”sharing_bar”] One of the things we are most surprised by when we look at small businesses is how many of them don’t have a website. Considering that over 600 million people visit Facebook daily, you may think: “Isn’t a Facebook page really all anyone needs anymore?” Actually, no! There are still plenty of important reasons why a traditional website is still essential, even in the era of social networks. Without question a Facebook page can add value, but it doesn’t replace the value of a website. Here’s why:  1. Lack of Ownership As Facebook is free, you’re literally at Facebook’s mercy. You’re playing in someone else’s sandbox and you […]

Unravelling Web Design Lingo

[getsocial app=”sharing_bar”] There are all sorts of specialized terms related to design and all the technical jargon can be overwhelming. So, we’ve compiled a guide to industry terms that should get you well on your way to understanding what web designers are talking about.   Above the fold :: The portion of a webpage that’s visible without scrolling. In print, it’s the portion of the paper that’s visible when folded. Blog :: Abbreviated form of “weblog.” Refers to a website that posts a series of articles on a given topic, or a given person’s life, on a regular basis. Breadcrumbs :: A secondary type of navigation scheme that helps users […]

Twingenuity Graphics – Our Story

[getsocial app=”sharing_bar”]   We’re here to introduce you to the co-founders (and twin sisters) of Twingenuity Graphics, Brittany and Ashley Streck. See how Twingenuity Graphics came to be. Since an early age – with training wheels and our missing two front teeth – we’ve been drawing in sketchbooks and sometimes even on the walls. As kids our favorite toys were coloring books and the smell of new markers. At a young age of 12, we entered our very first art contest and exceeded everyone’s expectations. Since then we’ve been entering art contests and local fairs, winning the top prizes. During high school, we explored the field of art as our […]