About Client
Leslie James, an event planner & workshop expert, came to us looking to get her new company off the ground and online with a logo, business cards, a website, and a Facebook company page. Leslie James Events is all about creating amazing memories for the celebrations in life from sweet newborn blessings that arrive and milestone birthdays to dream weddings. Her business also extends to another passion of hers – hosting workshops for women.
Leslie was looking for a professional, feminine and simplistic look. As she loved black and white, we selected to use them as the main brand colors with gold and nude as secondary colors.
Logo Design
For her logo, we had a woman holding flowers and looking as if she is decorating, which is part of being an event planner. We also had the woman wearing high heels, because Leslie loves heels and is known for always wearing a great pair of heels — they’re her signature look. We used a script font to bring a feminine element in and combined it with a simple sans-serif font. The use of imagery and typography creates an overall feel of elegance.
Website Design and Development
For her website we went with a professional, modern glamour style developed in WordPress. We highlighted her two main service areas (events & workshop) and incorporated her values and personality from beginning to end. The final design promotes high quality craft-inspired images and well-organized content in combination with social media elements, SEO optimization and advanced event features, such as a blog alert, an event calendar and registration.
As always, the website is mobile-friendly and works on all mobile devices.
Business Cards
In addition to her website, Leslie wanted to begin building relationships and networking with people via social media. To appear professional and attractive, we created custom profile and cover photo designs.
Social Media
In addition to her website, Leslie wanted to begin building relationships and networking with people via social media. To appear professional and attractive, we created custom profile and cover photo designs.
End Results
After getting to know Leslie and the passion behind her business, we believe we have accomplished the goal for visually reflecting the character of Leslie James Events. Through colors and layout we created a relaxing, high-end, and exquisite brand that Leslie was seeking for with the design of her logo and website. In the end, she has arrived on the scene with a stylish and professional brand image.. now that’s a reason to celebrate!
Skills: Web Design, WordPress, Photoshop, Illustrator
