The Walking “Website”: Bring Your Website Back From the Dead

As the season premiere of The Walking Dead draws closer (and we #MeetLucille) we at Twingenuity Graphics have come up with 6 tips to bring your ‘walking website’ back from the dead — and make your website as effective as Daryl with a crossbow. The ‘walkers’ (zombies) in The Walking Dead come after the survivors relentlessly, sometimes only a few stragglers at a time, other times in a herd. Attracted by sound or blood, they’ll hone in on their target and move toward it with a single-minded focus.The characters are often trapped and afraid, feeling as if there is no escape from being bitten by the ‘walkers’. Now, consider this: […]

Find Free Photos You’ll Actually Want to Use

“Good design is good business.” – Thomas Watson, Jr. In design, photography is only growing in importance, after all pictures can say a thousand words. Imagery is one of the best methods to represent you and your brand in the best light and connect emotionally with your customers. As designers ourselves we have spent hours looking for the free stock image that we actually WANT to use. We can’t stand ugly cliché stock photos or cheesy looking photos. (You know what we’re talking about, people in suits shaking hands or with phony smiles.) Luckily, more and more free stock photo websites are popping up. Now there are more opportunities to […]

5 Benefits of a Mobile Website for Small Businesses

Here’s a quick test for you: We’d like for you to visualize what your website looks like. (Go ahead… we’ll wait.) Now, what did you see?  Most of you probably envisioned the desktop or the full version of your website.  This is the default “home” of your site, but not all of your games will be played at home; you need to win a few on the road games too. For people viewing your site on the go with their smartphones or tablets, the mobile version or the responsive version is the default “home” of your site. How do you win there? We’re glad you asked. Is your site mobile […]

5 Reasons WordPress is for You!

We’ve often been asked “can I update my website myself”? Well, with WordPress, the answer is yes! The Power of WordPress: WordPress is the most popular blogging tool available, with 74, 652, 825 websites running on good ol’ WordPress? Yep, you read that right. That would be one website per person in Turkey. WordPress is used for more than just blogging. As a content management system, it helps anyone manage the creation and updates to web pages/content on a website. At last count WordPress powers nearly 1 in 4 sites on the Web – and of all sites that use a CMS, WordPress is the choice more than 60% of […]

What Downton Abbey Has Taught Us About Marketing

The British television series phenomenon, Downton Abbey is wrapping up their final season in the US. Maybe we’ve just got the Downton fever, but there are some lessons from the show that can be applied to marketing. As you think about your communications strategy in 2016, see if you can learn anything from our favorite friends from across the pond. Imagery matters […]

Can a Facebook page replace a website? Here are 9 reasons why not.

One of the things we are most surprised by when we look at small businesses is how many of them don’t have a website. Considering that over 600 million people visit Facebook daily, you may think: “Isn’t a Facebook page really all anyone needs anymore?” Actually, no! There are still plenty of important reasons why a traditional website is still essential, even in the era of social networks. Without question a Facebook page can add value, but it doesn’t replace the value of a website. Here’s why:  1. Lack of Ownership As Facebook is free, you’re literally at Facebook’s mercy. You’re playing in someone else’s sandbox and you can be […]

52 Awesome Blog Topics to Kick Off the New Year!

There’s so much information out there and thinks to talk about. But it still can be difficult to produce great content on a regular basis.  A piece of advice I’d like to share – don’t ever force yourself to write about something you have no interest in. Blogging shouldn’t be a chore,  it should be an enjoyable experience. Today, I’d like to offer you a list of various topics that might spark an idea for your own blog.   Topics: Give a sneak peak of your business. Share a behind-the-scenes look of business, it’ll add a little personality and help you connect with readers. Topic vs. topic – ex: WordPress.com […]

How to Survive “The Hunger Games” of Social Media

With all the buzz surrounding the adventures of Katniss Everdeen from The Hunger Games franchise, have you considered the social media lessons marketers (and business people) can learn from The Hunger Games? What do The Hunger Games and Social Media Have in Common? You Have to Fight to Survive! In the social arena, marketers are in a hunger games of their own with keeping their posts and promotional content alive and shared. Similar to how Katniss Everdeen puts on fiery dresses to attract sponsors, social media marketers need to adopt a mix of eye-catching imagery and personalized content to “make an impression”. Every piece of content you post is a […]